Foraged botanical material is a fun and easy way to infuse the beauty of nature into your home decor. I like to use dried materials that I find on hikes like tumbleweed, organic shaped branches and seed pods. The foraged botanical material becomes a natural, organic structure to hold cut botanicals. Dried botanical material is … Read more
Rachel Crawford and I discuss the role of floral design as an additional layer of brand expression in commercial and residential spaces. Nourish partners with interior designers, architects, businesses and private residences to communicate the unique characteristics and attributes of a carefully curated space. Intentionally designed florals are a form of living art that enforce … Read more
A brand defines the promise that a product or service makes to its customer. Powerful brands solve a customer need that is different and more effective than the competition. A brand is expressed in words and visual cues that deliver a clear message, generate an emotional connection, encourage a purchase and establish ongoing loyalty. Every … Read more
Most four and five star hotels, and many Michelin rated restaurants, have a floral design budget as part of their investment in providing an exceptional customer experience. In the hospitality industry, customer experience is defined as the combination of all the touchpoints a given guest undergoes throughout their engagement with a brand. Brands that truly exceed … Read more