Role of Florals in Interior Design – Podcast

Podcast on role of florals in interior design

Rachel Crawford and I discuss the role of floral design as an additional layer of brand expression in commercial and residential spaces. Nourish partners with interior designers, architects and businesses to communicate the unique characteristics and attributes of a carefully curated space. Intentionally designed florals are a form of living art that enforce a brand … Read more

Amplify Your Brand Message with Floral Design

Floral Design San Diego | Nourish Botanicals | Southern California Floral Design

A brand defines the promise that a product or service makes to its customer.  Powerful brands solve a customer need that is different and more effective than the competition.  A brand is expressed in words and visual cues that deliver a clear message, generate an emotional connection, encourage a purchase and establish ongoing loyalty. Every … Read more

4 Ways to Ensure You are Getting the Most out of Your Floral Budget

San Diego Florist centerpiece with allium and ranunculus

Most four and five star hotels, and many Michelin rated restaurants, have a floral design budget as part of their investment in providing an exceptional customer experience.  In the hospitality industry, customer experience is defined as the combination of all the touchpoints a given guest undergoes throughout their engagement with a brand. Brands that truly exceed … Read more