italicizedcreative

A brand defines the promise that a product or service makes to its customer.  Powerful brands solve a customer need that is different and more effective than the competition.  A brand is expressed in words and visual cues that deliver a clear message, generate an emotional connection, encourage a purchase and establish ongoing loyalty. Every … Read more

Most four and five star hotels, and many Michelin rated restaurants, have a floral design budget as part of their investment in providing an exceptional customer experience.  In the hospitality industry, customer experience is defined as the combination of all the touchpoints a given guest undergoes throughout their engagement with a brand. Brands that truly exceed … Read more